First Podcast Advertisement Model Created Startup Providing Direction and Advertising Solutions for Mobile Media
Released on = March 13, 2006, 9:44 pm
Press Release Author = Billy Surf
Industry = Advertising
Press Release Summary = (Charleston, SC) - Voice Over company SurfNoise launches PocketSpots (www.pocketspots.com), mini audio commercial campaigns targeted at mobile devices (Ipods, cellular phones, etc).
Press Release Body = Podcast ad Placement Company BlastPodcast stated: "We were thrilled to be approached by PocketSpots who were the first audio ad production facility who really seemed to \"get\" the difference between the audience experience in Podcasting compared to Radio. PocketSpots has moved very quickly to produce multi-part, non-invasive and extremely clever Ad campaigns for our Content Partners and we\'re especially pleased with the added work they\'ve done with www.charitynavigator.org with regard to PSA ads for podcasting.\"
PocketSpots (www.pocketspots.com) offers free audio production for the Non-Profit organization Charity Navigator and their approved charities to all Podcasters and Podcast networks (www.surfnoise.com/charity.htm).
As Podcasters experimented by adding 30 and 60 second commercials to podcasts, it became clear that traditional TV and radio commercials would not work. The model created for PocketSpots is much different. The general commercial length is 4, 6 and 10 seconds. Compact, stand-alone ads feature building campaigns with a call to action. The intrigue and "tease" factor are amplified by the brief nature of these new marketing tools. Imagine traditional radio and television ads condensed, shorter and non-invasive. PocketSpots range in price from 100 to 900 dollars.
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Web Site = http://www.pocketspots.com
Contact Details = Billy Surf President PocketSpots 1075 Barbados Way Charleston, SC 29412 843.762.7975 Fax 209.644.0885 press@surfnoise.com www.pocketspots.com